Coastal cliffs above the fog at Torrey Pines

Southern California · 33.0° N, 117.3° W

Coastal perspective.
Desert grounding.

Hi, I'm Ross.

I'm a dad, beverage manager, and entrepreneur based in Southern California. Away from work, I'm usually surfing, riding, golfing, or finding a trail. This site is a living record of the projects I'm pursuing, the places that keep me grounded, and what I'm learning along the way.

Explore the work →

01 / Field notes

Proof of
being there.

A geographic record of motion, weather, attention, and the ordinary places worth remembering.

Golf at Sedona, AZ
Golf · Sedona, AZ Not Original
Trail at La Paz, MX
Trail · La Paz, MX
Golf at Kelowna, Canada
Golf · Kelowna, Canada A Journey North
Trail at Costa Rica
Trail · Costa Rica A Dream
Golf at Monterey, CA
Golf · Monterey, CA Poor Man’s Pebble
Moto at unspecified location
Moto Beautiful by Design
Life at Borrego Springs, CA
Life · Borrego Springs, CA Sea Serpents Are Cool
Moto at Cuyamaca State Park
Moto · Cuyamaca State Park The Road Ahead
Trail at Anza Borrego State Park
Trail · Anza Borrego State Park Arms Wide Open
Moto at Sunset Cliffs, San Diego
Moto · Sunset Cliffs, San Diego Moto Flash
Surf at unspecified location
Surf a dream surf ride
Surf at San Onofre, CA
Surf · San Onofre, CA SURF: PLACEHOLDER
Moto at Ortega Hwy, CA
Moto · Ortega Hwy, CA MOTO: PLACEHOLDER
Golf at Torrey Pines, CA
Golf · Torrey Pines, CA GOLF: PLACEHOLDER
Trail at Cleveland NF, CA
Trail · Cleveland NF, CA TRAIL: PLACEHOLDER
Surf at Trestles, CA
Surf · Trestles, CA SURF: PLACEHOLDER
Trail at San Jacinto, CA
Trail · San Jacinto, CA TRAIL: PLACEHOLDER
Moto at Angeles Crest, CA
Moto · Angeles Crest, CA MOTO: PLACEHOLDER
Golf at La Jolla, CA
Golf · La Jolla, CA GOLF: PLACEHOLDER

Field log map

Desert highway through Anza-Borrego at dusk

02 / Sandbox

Where ideas
get dirty.

Active ventures, early signals, and useful experiments. The unfinished work belongs here too.

SlateRides website
In development

SlateRides & Slate Exchange

A developing ecosystem exploring [placeholder: strategic/tech concept].

View the project →
Food Sex Alcohol website
In development

Food Sex Alcohol (FSA)

An editorial publication about [placeholder: curated experience, taste, and celebration].

Enter the journal →
Chain Intelligence Portal website
Active build

Chain Database & Chain Intelligence Portal

An on-premise chain database and intelligence portal: [placeholder: one line on what problem it solves or what it tracks].

See what's emerging →

03 / Build log

Progress,
unvarnished.

Shipped work, loose thinking, and the knots I haven't untied yet.

Thinking
When you realize you can have Claude Code and Codex work on the same project and you watch two of the biggest digital brains argue and complement each other: )
Thinking
I opened a project I abandoned a year ago and found real people waiting on me.
Thinking
Storyboard stopped arguing with itself and I moved forward with the design... Structure's locked, three real assets are in, two bugs were named and killed.
Shipped
Setups Supabase for database and photos for Dead Reckoning app
Still stuck
working on getting palm frond graphics incorporated for the background
Shipped
Rebuilt the site around the Build Log idea instead of a static "now" page.
Thinking
Thinking about how much of the Chain Database work is worth writing up in public.
Still stuck
Spent an hour on the data model, no code yet.
Shipped
Shipped a small internal tool for [placeholder]: nothing public yet.
Thinking
Reading more than building this week.
Winding mountain road through Mount Laguna at golden hour

04 / Uses

Things that
earn a place.

An honest equipment log. No affiliate theater: just tools, machines, and systems used in real life.

01 Rides [Bike model]: placeholder · [Moto model]: placeholder
02 On the Water [Board]: placeholder · [Wetsuit]: placeholder
03 On the Course [Clubs]: placeholder · [Bag]: placeholder
04 On the Trail [Pack]: placeholder · [Boots]: placeholder
05 Build Astro · PostgreSQL · [Editor/IDE]: placeholder

05 / Contact

Leave a
note behind.

The guestbook is open. Tell me what brought you here, what you're building, or where our paths crossed.

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